Wednesday, 17 December 2014

Research Rationale

Research Rationale

The target audience for my magazine will be around 14-17. This is also easier for me because I am able to get from my target audience more as I can go to the lower school and gather information to help my magazine. I can also use advantage of the students from the sixth-form and use information from there. This is good as I means I will get a information from all ages.


To get relevant research I will use qualitative research by having a focus group of each age. This will help me find out what age likes what and be able to try make something to suit everyone. I'll ask what they like to see in magazines and what they dislike. I'll also show them a verity of magazines and find out what stands out to them and why. I believe this will help me understand what they like more and its also a better way to get more information about what they like/dislike because surveys can be restricting. I will also be using quantitative research by handing out simple surveys to see what genre they prefer. also how much they would pay for a magazine.

I will also create online surveys to analyse them more and research more on my genre and look at those magazines and point out what works and what doesn't this will also help because they will clearly be a successful magazine already so by looking at them will help me create a good quality magazine too.

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